A Strategic Channel Alliance Is A Cooperative Agreement

There have always been strategic alliances, but in recent decades, the focus and reasons for strategic alliances have evolved very quickly:[9][11] Strategic alliances can be flexible and some of the burdens that a joint venture could entail. The two companies do not need to merge capital and can remain independent of the other. Different terms have been used to describe forms of strategic partnership. These include “international coalitions” (Porter and Fuller, 1986), “strategic networks” (Jarillo, 1988) and most often “strategic alliances”. The definitions are just as varied. An alliance can be seen as “the closure of forces and resources for a fixed or indefinite period of time to achieve a common goal.”